Hey, Pragati here

Hey, Pragati here

Hey, Pragati here

I AM PRODUCT and BRAND IDENTITY DESIGNER

I AM PRODUCT and BRAND IDENTITY DESIGNER

I AM PRODUCT and BRAND IDENTITY DESIGNER

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Featured

Featured

Featured

Featured For Writing On Branding and Advertising

Featured For Writing On Branding and Advertising

Featured For Writing On Branding and Advertising

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This article discusses how simplicity in design is becoming essential in modern advertising. As trends evolve, brands are moving away from clutter and focusing on clarity, emotion, and meaningful connections with people.

This article discusses how simplicity in design is becoming essential in modern advertising. As trends evolve, brands are moving away from clutter and focusing on clarity, emotion, and meaningful connections with people.

  • CLARITY OVER COMPLEXITY • SYSTEMS BEFORE SCREENS

SELECTED
PIECES

SELECTED
PIECES

SELECTED
PIECES

A selection of projects where design meets strategy, clarity, and functionality.

A selection of projects where design meets strategy, clarity, and functionality.

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man wearing grey t-shirt standing in front of man sitting on chair
man wearing grey t-shirt standing in front of man sitting on chair

Appolo packaging

[2026]

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AI can generate.
I decide what matters.

Core Expertise

Product Thinking • Interaction Design • AI Interaction Design • Product Workflows • Information Architecture • Design Systems • Product Strategy • Usability Testing

Design Process

Problem Framing Product Structure Interaction Design Rapid Iteration Usability Validation

Tools & Platforms

Figma Framer Notion Jira Adobe Suit AI Tools & Platforms

Focus & Expertise

B2B, B2C, D2C SaaS platforms FINTech, HealthTech etc AI Platforms

AI can generate.
I decide what matters.

AI can generate.
I decide what matters.

DESIGN

DIARIES

DESIGN

DIARIES

From sketch to final product, there are hidden

stories which are behind the designs.

From sketch to final product, there are hidden

stories which are behind the designs.

From sketch to final product, there are hidden

stories which are behind the designs.

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Judging Design Talent at Shinde School

Judging Design Talent at Shinde School

Vibe Coding: The Future of Flow in Programming

Vibe Coding: The Future of Flow in Programming

BCI - Design lessons from Black Mirror (Netflix)

BCI - Design lessons from Black Mirror (Netflix)