Hey, Pragati here

Hey, Pragati here

Hey, Pragati here

I AM PRODUCT and BRAND IDENTITY DESIGNER

I AM PRODUCT and BRAND IDENTITY DESIGNER

I AM PRODUCT and BRAND IDENTITY DESIGNER

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Featured

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Featured For Writing On Branding and Advertising

Featured For Writing On Branding and Advertising

Featured For Writing On Branding and Advertising

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This article discusses how simplicity in design is becoming essential in modern advertising. As trends evolve, brands are moving away from clutter and focusing on clarity, emotion, and meaningful connections with people.

This article discusses how simplicity in design is becoming essential in modern advertising. As trends evolve, brands are moving away from clutter and focusing on clarity, emotion, and meaningful connections with people.

SELECTED
PIECES

SELECTED
PIECES

SELECTED
PIECES

A selection of projects where design meets strategy, clarity, and functionality.

A selection of projects where design meets strategy, clarity, and functionality.

man wearing grey t-shirt standing in front of man sitting on chair
man wearing grey t-shirt standing in front of man sitting on chair

Appolo packaging

[2026]

TURNING COMPLEX AI CAPABILITIES INTO CLEAR PRODUCT EXPERIENCES. THROUGH STRUCTURED INTERACTIONS AND AI RESPONSES.

TURNING COMPLEX AI CAPABILITIES INTO CLEAR PRODUCT EXPERIENCES. THROUGH STRUCTURED INTERACTIONS AND AI RESPONSES.

Core Expertise

Product Thinking • Interaction Design • AI Interaction Design • Product Workflows • Information Architecture • Design Systems • Product Strategy • Usability Testing

Design Process

Problem Framing Product Structure Interaction Design Rapid Iteration Usability Validation

Tools & Platforms

Figma Framer Notion Jira Adobe Suit AI Tools & Platforms

APPROCH

TURNING COMPLEX AI CAPABILITIES INTO CLEAR PRODUCT EXPERIENCES. THROUGH STRUCTURED INTERACTIONS AND AI RESPONSES.
TURNING COMPLEX AI CAPABILITIES INTO CLEAR PRODUCT EXPERIENCES. THROUGH STRUCTURED INTERACTIONS AND AI RESPONSES.

I enjoy experimenting with emerging technology in design.

Core Expertise

Product Thinking • Interaction Design • AI Interaction Design • Product Workflows • Information Architecture • Design Systems • Product Strategy • Usability Testing

Tools & Platforms

Figma Framer Notion Jira Adobe Suit AI Tools & Platforms

Design Process

Problem Framing Product Structure Interaction Design Rapid Iteration Usability Validation